Launched on 16/03/2019
adidas Consortium welcome the first edition of their Communitas initiative
Built upon the empowered platform that Naked Copenhagen has garnered since the brand’s launch in 2004, adidas Consortium welcome the first edition of their Communitas initiative, the Magmur Runner. Curated for women, Naked’s brand new sneaker creation was born from a want for something different; striving towards a future dominated by forward-thinking design and intrinsically linked with high performance functionality. Translating this vision into the Magmur Runner, Copenhagen’s streetwear imprint present a silhouette inspired by the golden age of adidas apparel and footwear, the nineties.
An era when chunky aesthetics were key and the Three Stripes reigned supreme, the Magmur Runner embraces new beginnings; wiped clean in bright white mesh, while a fusion of leather and suede is layered with adidas’ webbed three-stripes. An evolution of the dad shoe, the Magmur Runner is undeniably a Naked creation; introducing an elevated Adiprene midsole underfoot, propelling the sneaker forward with next-generation comfort and the cutting-edge style of Copenhagen’s Naked.