Launched on 26/01/2019
Channelling the tradition and culture associated with Chinese New Year, adidas regular Pharrell Williams is back, bringing his creative touch to the tech-fuelled makeup of the Crazy BYW.
Completely transforming the knit uppers with a bright red finish, Pharrell adapts the adidas icon with golden accents to mimic dragon scales from Chinese folklore. Keeping in line with the artist’s vision of inspiring creativity through sport and design, the BYW silhouette sees ‘AMBITION’ embroidery scripted proudly across each sneaker in bright white – a message to remain determined throughout the coming year. Powering the dragon-fuelled design with a revolution in responsive technology, adidas take flight with boost™ cushioning working underfoot; representing the pinnacle of comfort and aesthetic design with this fiery take on the Crazy BYW.