The first collaboration with the Prince of Reggaeton, Air Jordan has teamed up with J Balvin to produce a vibrant version of the Jordan 3. The pair’s first collaborative endeavour, another sneaker is already in the works. Named ‘Medellin Sunset’ these sneakers pay homage to the singer's hometown. Crafted with a leather upper, the label’s iconic elephant print offers contrast detailing on the toe and heel. With subtle colouring on the panel edges and bottom eyelets, sunset hues on the heel and midsole are inspired by the Colombian skyline. With a bright orange to deep purple, these are a bold iteration of a classic sneaker. With classic Jumpman branding on the tongue, the heel depicts Balvin’s signature smiley face logo with thunderbolt eyes.