For its 20th anniversary, END. celebrates British heritage with the ‘Corner Shop’ collection — partnering with adidas and other collaborators, longtime and new, to spotlight the UK’s beloved convenience store. Leading the collection is a bespoke take on the new HRMY silhouette, an evolved take on an iconic 2000s-era runner. Celebrating the ‘Newsagents’, the neighbourhood hub of headlines, this part running sneaker, part lifestyle shoe is dressed in soft ‘Light Granite’ with gradient mesh and metallic accents, while a tonal grey palette nods to printed news ink. Leather textures and signature Three-Stripes elevate the look, while dual-branding at the tongue and heel marks this release as a meeting point of past, present, and local culture.