Launched on 18/04/2019
The Intelligent Choice
It’s 7:32am in New York City, and these 997’s are making waves on the American handball court. A different kind of court for Teddy Santis’ Aime Leon Dore, for SS19 the Queens-born creative channels his label’s colourful ‘90s flavour through New Balance’s equally retro runner.
The court is transformed into a runway, and charging down the concrete with colour-blocked panels in saturated yellow, navy and fuchsia, the old-but-new 997 builds on the culture-rich lifestyle that Santis has built for ALD; while a nod to the sneaker’s florist pop-up in NYC lies in the botanical insole.
Both brands share a love for sportswear nostalgia, and with its advertising taken from old school New Balance ads, this 997 really is ‘The Intelligent Choice’.