Nike’s Air Force 1 sneakers are iconic - on and off the court. For this latest evolution, Nike is teaming up with Houston-based sneaker boutique Premium Goods for an elevated take on its signature ‘80s classics.
Jennifer Ford, owner of Premium Goods, influences the collection through her love and knowledge of jewelry. These sneakers blend textures and artisanal techniques with their beautifully beaded Nike swooshes and heel tabs. In place of Nike’s traditional branding on the tongue, a Premium Goods patch appears alongside rope laces adorned with deubres depicting roses for an ultra-decorative aesthetic.